In 2009, the Dutch branch of fitness chain Fitness First launched a rather unusual strategy to attract new customers - installing a bench in a bus stop in Rotterdam which functioned as a scale. Accordingly, anyone sitting on it as they waited for a bus was able to see their current weight being displayed by the shelter.
The initiative was, it might be thought, designed to encourage people shocked, embarrassed or perhaps just surprised by their weight to consider becoming a member of the fitness chain.
Although the scheme attracted some criticism from those concerned about the implications of publically displaying an individual’s weight, it does illustrate how self-tracking devices are set to play an ever more prominent role in consumers’ lives.
Our trend manifestation library is booming and is up over 650 now. If you’d like to know any more about them then let your nVision account manager know. Or if you are involving in the beta testing of nVision Global, you can search for them directly from the website.
Related trends: Perfection of the Body, Quantified Self, Surveillance Society
No Comments