In late 2011, KLM Royal Dutch Airlines announced plans to introduce a “social seating” tool entitled Meet & Seat – a service it hopes will enhance the in-flight experience by offering customers the chance to select seating preferences based on the social network profiles of fellow passengers.
Customers are invited to use a special app which draws information from Facebook and LinkedIn and then select a seat based on the friends and interests of those due to take the same flight. The move follows the MH Buddy initiative launched by Malaysia Airlines in 2011 which allows travellers to use Facebook to book and then check-in to their flights – as well as determine whether any of their contacts are travelling at the same time.
A sign of the Networked Society’s ongoing creep into ever more facets of our daily lives? Clearly.