In March, the InterContinental Hotels Group (IHG) announced plans to open a chain of Even Hotels – which it describes as mid-range venues with a clear focus on health and wellbeing.
According to IHG, the hotels are being designed to offer a Zen atmosphere in all areas – with plants and skylights in the lounge, LED mood lighting in the rooms and a gym which will boast an outdoor feel. Guests will also be encouraged to maintain a healthy lifestyle at all times, with each hotel providing nutritionally designed menus and services as well as multifunctional room amenities for fitness (for example, the coat rack will also be a pull-up bar and the luggage shelf will double as a weight bench).
Developed, IHG said, in response to its own research which showed that 1 in 4 travellers want hotels which accommodate their healthy lifestyles, the company claimed Even Hotels will be “fulfilling the so far unmet demand for healthier travel”. A sign of things to come in the hospitality sector? Or something that will always be a niche proposition? We’d love to hear your thoughts.
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