Comments for Future Thoughts

Comment on Brands “pop” while commuters shop by Jesse Wood MD

Jesse Wood MD — Tue, 15 May 2012 04:20:04 +0000

Well, all those kinds of experiments have, of course, been done on human beings, tens of thousands of times.

Comment on Trend Manifestation: yReceipts – towards a paperless retail future? by Hayden Sutherland

Hayden Sutherland — Tue, 20 Mar 2012 13:11:14 +0000

I agree with Nik. Offering to email a customer their receipt is not just another step to a paperless world, it a smart way of obtaining the most important piece of information you need from them…. their email address.

In an increasingly Multi-channel world, an email address links a customer’s online purchase history, marketing preferences, etc.

By gradually educating the customer that providing their email means they get: quicker service (e.g. via yReceipts), potential savings (e.g loyalty discounts) and other possibilities…. helps them and the retailer.

Comment on Trend Manifestation: yReceipts – towards a paperless retail future? by Nik

Nik — Sun, 18 Mar 2012 09:21:30 +0000

The main point of something like yReceipts from a business point of view is surely not the minuscule saving made on paper, but the ability to capture all of that POS data and analyse it in a low-cost, outsourced way without even having to offer loyalty points, no? V clever…

Comment on Brands “pop” while commuters shop by Jason

Jason — Fri, 06 Jan 2012 08:55:49 +0000

Hi Matt,

Glad the examples came in handy!

I agree with you about NFC. The point I was getting at is that QR codes are unlikely to be a long-term fixture as they are too time-intensive to scan (especially if one needs to do it multiple times to fill a basket). Any developments which make the process easier and more seamless are thus likely to be embraced much more enthusiastically by consumers…

Comment on Brands “pop” while commuters shop by Matt Taylor

Matt Taylor — Thu, 05 Jan 2012 12:38:32 +0000

Timing… I was just writing something on this and needed some fresh examples!

I don’t quite agree with you about image recognition though. There are posters around from Domino’s at the moment that encourage you to interact through Blippar. But you just look like a lemon standing in front of a poster for takeaway pizza trying to get a deal through an AR app.

I think the big step forward for this will be NFC. Being able to just tap your phone on the poster is infinitely more fast, convenient and subtle.

Comment on The Launch of nVision Global by Nik Shah

Nik Shah — Fri, 16 Sep 2011 13:38:20 +0000

Amazing – congratulations everyone, and well done for all the hard work!

Comment on The mobile future of social media by Matt

Matt — Mon, 15 Aug 2011 12:53:24 +0000

Hi Jonnie, thanks for your comment. I agree with with you that location has the potential to be dreadfully intrusive but it very much depends on what it offers us and how it’s delivered. If the messages are just pushed out to you then yes, it’s going to get irritating. But if you are provided with tailored content and offers in an innovative, engaging way then I think it’s a different story.

The O2 Priorities Moments application is quite a good example of how it can be used well – you tell the app what kind of offers you are interested in and then it changes the weight to different types of offer. So I can choose to receive deals about entertainment and food/drink but not beauty or travel. Then I can dip into the app and see what’s available.

To make location work, it has to be worthwhile for the user both in terms of content and execution.

Comment on The mobile future of social media by Jonnie Taylor

Jonnie Taylor — Mon, 15 Aug 2011 12:16:17 +0000

As much as I agree with how popular location based services are and will be in the future, I think that brands, and mobile manufacturers alike, need to hold an air of caution around how far this idea will stretch into consumer’s mobile lives. Too much of a good thing can ruin it’s ‘good taste’. In this case, it would be a shame to see location based offers popping up at very opportunity – this could well run the risk of users feeling overwhelmed with data and communications. However, ever technological advancement requires a trial and error period and no doubt this will be another example of how brands are innovatively reaching out to an ever expanding and an ever digital customer base.

Comment on Magic Nostalgic Goes Digital by Jason

Jason — Wed, 03 Aug 2011 08:31:59 +0000

Hi Lucia,

Thanks very much for your comment.

We came across History Pin about a year ago and it’s actually one of the 600+ manifestations now available to clients. But, yes, I agree with you that the potential for branded involvement on this type of website is vast (especially as stores such as M&S and Selfridges have opened their archives to the service).

Comment on Magic Nostalgic Goes Digital by LK

LK — Tue, 02 Aug 2011 14:32:03 +0000

Hi Jason,

you should check out http://www.historypin.com as well – it ties in neatly w/ what you’ve written about. It’s origins are social (created by the non-profit We Are What We Do to get different generations talking & sharing more), but it’s potential to be used by brands (as a platform for their customers to share their shared history w/ them) is enormous.