You might have noticed a new advertising drive by Irish ferries, very similar to the below (but narrated by a man)
http://www.dailymotion.com/video/xl030d_irish-ferries-advert_shortfilms
This, to me, is the language of the nano-trip – a (mainly European) travel trend that first emerged at the sharp end of the 00s and has been building up a head of steam recently. The France Tourist Authority adverts plastered all across the tube (encouraging people to ditch the staycation) is also in similar territory. On mainland Europe, you can also see various marketing campaigns targeting visitors from neighbouring countries specifically.
All this of course is certainly influenced by our long-standing desire for holidays abroad vs. professionalised budgeting.
On a global level, this feeds into the wider trend of inter-regional travel : this is seeing significant growth (particularly in China/Asia) and is expected to rise throughout the 10s.
